Something is seriously wrong after I updated my site with new templates, moved to a new server and started writing on English rather than Norwegian.
I know from Google Analytics, that most of my readers comes from Google.
I do a quick test by googling (google.no) Oslo Fashion Fair 2009
. This is the name of the article and is the title of my page. (
http://www.google.no/search?hl=no&q=Oslo+Fashion+Fair+2009&aq=f&aqi=&aql=&oq=&gs_rfai= )
The page that I trying to find is this: http://www.norwegianfashion.no/news/oslo-fashion-fair-2009/
This used to be one of the first pages in Google. Now you don't see my site until Page 4, and that is a link to something completely different.
On page 4 in the google search, you see this:
Designere - Norwegian Fashion
Norske designere Når man tenker fashion,tenker de fleste på designere som Yves Saint ...
Fashion Week Guide 16-22 august 2010 · Oslo Fashion Fair 2009 ...
www.norwegianfashion.no/blog/designere
There are a few problems with this:
The headline says
Designere - Norwegian Fashion
. I no longer have a page calledDesignere
. It's now called Designers.The link points to
www.norwegianfashion.no/blog/designere
. But I've never had that a URL with that name. The page does not exist.When you click the link, a completely different page opens.
I also noticed that I ahve lost Page Rank. My Page-RAnk add-on in Firefox will no longer rate my site, and Googles own Page Rank checker can't check my site for page ranking.
So what kind of SEO have I done?
I've put the
<title>
tag at the top, followed by the meta tags<description>
andKeywords
For new pages, I use my intro texst in the description field.
I've made sure to use appropriate H1 - H3 tags
I've got relative content in headline vs intro and main body text, as well as appropriate keywords.
I've added my site to Google
I've used Google Webmaster Tools to optimize my site
I've added a sitemap.xml
I don't know why I'm suddenly not being indexed by any search engines. What have I done wrong?
UPDATE
Using Google Webmaster tool, I can see issues Google encountered when crawling my site. Thre are a lot of 404 Page not found
errors.
Example of 404 errors:
http://www.norwegianfashion.no/2009/nyhetsarkiv
nyhetsarkiv
is now called news
http://www.norwegianfashion.no/author/marianne
I have deleted marianne ase user in Wordpress. This author do not exists any more
http://www.norwegianfashion.no/category/fashion-report/page/40/
Not sure what this is. I'v enever used this permalink structure.