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There are many ways to define keywords for a campaign. However is there a way to make ORs?

While searching in google it would like '"keyword (ketwordOr1|keywordOr2)"'. That would return results such as "keyword keywordOr1" OR "keyword keywordOr2" but not keyword alone.

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No, you cannot do that. The only variant of the traditional broad match, "phrase" match and [exact] match keyword bid types is usage of the broad match modifier which you may want to look into.

Why can't you just use:-

"keyword keywordOr1"
"keyword keywordOr2"
[keyword keywordOr1]
[keyword keywordOr2]

Surely that achieves what you're trying to?

  • Not sure, started with adwords yesterday :( currently reading docs. and was wondering if its possible – Gacek Jun 20 '14 at 12:03
  • I see, as I've listed, that is the proper way to include what keywords you wish your ad to be triggered for and this is where you list all possible/worthwhile variants (which result in the same as AND/OR's etc). – zigojacko Jun 20 '14 at 12:16

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