Google provides ValueTrack as a mechanism for adding dynamic parameters to your advertising URLs. I have successfully used it for tracking clicks from their search network and content network in separate campaigns:
utm_term={keyword}
in a search campaign to pass the keyword the user searched for to my siteutm_term={placement}
in a content campaign to passe the site where the ad appeared
If I want want to combine the campaigns, can I somehow combine this tracking? I see that value track offers {ifsearch:[value]}
and {ifcontent:[value]}
options. Can the keyword and placement be nested inside of them like this?
utm_term={ifsearch:{keyword}}{ifcontent:{placement}}