When someone specificies my site name (which isn't a dictionary word) in a search query, I would expect it to be very easy to be ranked at the top of the search results, and up until recently that was the case. Suddenly, google has started to do some sort of query expansions, which aren't even correct. For example
As you can see he highlights the word "Instagram" although it wasn't stated in the query and it isn't even that relevant, and very far from being a synonym to my sitename.
I've read that
Historically, we have bolded synonyms such as stemming variants — like the word "picture" for a search with the word "pictures." Now, we've extended this to words that our algorithms very confidently think mean the same thing, even if they are spelled nothing like the original term.
But this just seems wrong. What can I do to resolve this or help Google learn better next time?