This just took ages to find, I persevered because I was sure it was possible...
It is possible, and can be seen with some animated ads being served on the Google network.
In addition to multiple click destinations in an animated ad, it is worth reviewing what is and isn't allowed with animated display advertising on the Google network, specifically the following which could be used in conjuction with multiple clickable areas within an ad:-
- Ads can simulate mouse or computer actions like mimicking the movement of a mouse icon within the parameters of the ad, as long as the mousing effects stop after 5 seconds.
- Ads can have mock animated features or icons as long as the functionality works or the purpose of these features can be achieved on the landing page.
Google also explain what image types formats and sizes are allowed on their network.
Google uses the
clickTAG parameter (within ads built using Flash) to identify click through's to multiple URL's in one ad and supports multiple instances of this so that multiple URL destinations can be used - you can read about this here and instructions are as follows:-
To create a Flash creative with multiple clickTAGs:
Add a new custom creative.
Upload the Flash SWF file and backup image to the custom creative.
Enter a creative name and click-through URL. Select the target ad unit
Copy and paste the code snippet found below.
Modify the dccreativewidth and dccreativeheight lines to be the
correct ad unit size for the creative.
If the backup image was not a .jpg, change %%FILE:JPG1%% to the
appropriate file server macro. (Learn more about macros)
If you'll be uploading more Flash creatives with multiple click-through URLs, you can save time by making a creative template that you can reuse over and over again. (Learn how to create custom creative templates)
The page also includes a code snippet example.
Here is a useful tutorial on working with
clickTAG's in Flash.
And getClickTAG also offers code snippets for Actionscript 2.0 and Actionscript 3.0 along with downloadable sample Flash (.swf) files.
Hope that helps.