I have a category page that leads to an additional 100 pages. For example:

www.example.com/category <- this is my category page

www.example.com/category-2.html <- this is paginated content

My question is, do I need unique meta tags for each and every page, or is there any way that my category page's meta tags can be used by all the numbered pages?

1 Answer 1


For my paginated results, what I did was dynamically add page numbers and a result index. For example:

<meta name="description" content="Page 3 of 11, nike shoes 30 to 40 out of 300. 
Buy good quality nike shoes blah blah">

In the above example, page 3 of 11 and pages 30 to 40 out of 300 would dynamically be generated using PHP or similar. This is OK I believe.

If you don't want to use new meta descriptions for each page, then use:




Here's a couple of resources worth looking at:

Google's Guidelines on Paginated Content

The MOZ Blog - Pagination: Best Practices for SEO & User Experience

  • You also need to make this for page title? Or it would be sufficient only the description? the problem with the title is that will create a long phrase. Stackoverflow for example will ignore completely pagination in metas: stackoverflow.com/jobs?q=php&sort=i&pg=3
    – anvd
    Commented Dec 10, 2018 at 11:00

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