For Google Adwords re-marketing, display ads are shown to visitors have been to your site previously. So when the go to a web site displaying AdSense, it is likely that re-marketing ad will be displayed to them.

Is there a way to do the same for if a visitor has visited a competitors site. i.e. if a visitor goes to one of my competitor sites, I want the display ads they see, to be mine.

Is that possible?

2 Answers 2


No, you have no control over what ads will be displayed. There is some control over the genre of the content, but that's it.

  • 2
    Additionally, there is no way to tell if a user has visited a competitor's site without a third-party cookie tracking their activity, which means the competitor would need to be using the same tracking service and allow access to the data from that service.
    – dartonw
    Commented Jun 4, 2014 at 16:38

You can buy remarketing ads from within AdWords. Here is an article that explains how to do so:

  1. Log into AdWords
  2. Visit the "Campaigns" tab
  3. From the campaign folders list, select "Control panel and library"
  4. Select "Audiences"
  5. Create a new audience
  6. Name the list and add a description
  7. Set the time period from which the users have visited your site (default 30 days)
  8. Put the code that Google gives you into your pages

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