I have found that a website which appears above mine for a certain popular keyword combination has duplicated the Description meta tag.

Is this bad practice? Is it something that Google might notice?

  • 2
    You mean they're duplicate with your pages, or they have duplicate pages themselves?
    – Martijn
    Commented May 26, 2014 at 13:26
  • Hi - sorry - I mean that when viewing the HTML Source of their pages, their pages have 2 lots of Description Meta-Tags on a single page, rather than a single Description Meta-Tag. I wondered if this could be considered as spamming?
    – 4532066
    Commented May 26, 2014 at 17:05
  • I am not sure, but it is at least bad form and I am reasonably sure only one is considered by the major search engines. I am sure this is not the first time this has happened.
    – closetnoc
    Commented May 26, 2014 at 17:28
  • @FarmerGiles: Are the two meta description tags the same (literally "duplicated") or different? If the two tags are duplicated (ie. "the same") then this sounds like a mistake on their part, however, if they are different then this could be intentional.
    – MrWhite
    Commented May 26, 2014 at 19:20

2 Answers 2


If it’s vague marketese, as it seems from the symptoms, there is nothing you can do against copying. Google won’t care.

If they use your company name or trademarks without permission, you might consider sueing them. It will cost a lot of money, and it is rather uncertain who would pay the bill. Google won’t care.


They should, just you should, create an unique title and description for each page because you get points for that. This sounds pretty, but might be very tricky to do in larger, more automated websites (possible the one you are refering too).

However, this is merely one of the dozens of options you have to check in order to increase your page rank (eg: proper H1's, valid html, ...), of which the two most important are easily number of visits and duration on site which both can be achieved with good content.

If they have those two, and you don't, they dont need to mind the duplicate pages, they simple out-PR you.

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