Real-time Google Analytics used to show new vs. returning visitors by default but then they switched to Desktop vs. Mobile. I've now setup a custom dashboard based on #3 found here. However, this shows that 100% of my visitors are new. I never see a returning visitor in real-time. (If I go to Audience > Overview I can see that I do indeed have returning visitors but the stats are not in real-time).

How do I correctly get the number of new vs. returning visitors in real-time?

1 Answer 1


This custom dashboard does not show new versus returning visitors, but new AND returning visitors.

If you want to only see new visitors, you can program it yourself using the Google Analytics Real Time Reporting API, see https://developers.google.com/analytics/devguides/reporting/realtime/dimsmets/user

I am not aware of another possibility (w/o programming)

  • That's not what I'm asking. I'm asking why the data is wrong.
    – kristen
    Commented May 20, 2014 at 21:21
  • The custom dashboard shows new AND returning. It is not capable of splitting. Therefore, the sum always equal 100%. The data is not wrong. Commented May 21, 2014 at 5:37
  • That's not the issue. Why are 100% of my visitors new and 0% are returning (when I KNOW people are returning)?
    – kristen
    Commented May 21, 2014 at 6:20
  • Always leave one 'view' that is unfiltered: No filtering out IPs; no adjustments to users; no custom parameters. That way when things go haywire (as they always will, analytics is complex and frequently changes) you can quantify, compare, and diagnose the problem.
    – adam-asdf
    Commented May 21, 2014 at 6:55
  • I've tried it with unfiltered and filtered data. No difference.
    – kristen
    Commented May 21, 2014 at 16:12

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