I want to start a blog, but until buying the domain name, I'm writing some post templates in an "offline" website.

Now I'm wondering to test my posts' SEO performance, so is it a good idea to allow robots in the current domain name, and 301-redirect it when I buy the new domain?

Or should I wait to buy the domain name, and then submit it to search engines?

Thanks for any help.

1 Answer 1


I often advise that any new site be at least partially developed in advance for a few simple reasons. I recommend doing this offline for a period while you figure out what your site is about, find your voice, find your writing style and perfect it, practice various SEO techniques, try more than one platform if that is necessary, and work with site decoration. Here are the major reasons for waiting to deploy a more settled site.

1] There is something for search engines to chew on when the site is deployed.

2] The inevitable self discovery process of any new site can at least settle into a niche/topic and natural keyword discovery can be done and exploited properly with SEO.

3] Allow experimentation time for various platforms/templates/features to be sure of the look and feel of a site.

4] With enough topics/posts, the new site can enjoy a certain amount of velocity that would not exist with just a few posts.

5] Take advantage of rapid spider/discovery/ranking of a substantial and fresh site rather than deploying a smaller site that then has to deal with lag times as a result of being a smaller site.

I have always advised that it is better to deploy a more mature site than deploy a starter site that then has to climb a steeper hill to get noticed and respected. Indeed many recommend that a blog have several posts before deployment. Some put this as low as 50-100 post, I say more if at all possible for the simple reason that search engines, Google in particular, get more excited about a larger site than a smaller site. Of course the site does not have to be fully settled in. I am not recommending that. But you may be surprised how many modifications you will make while your site settles in and you discover new ideas for your site. It is best to knock off the rough edges for at least one simple reason- user experience. You are far better off impressing your users than disappointing them. In that way, you will get more links and shares right away which helps your site gain rank and perform well in the SERPs.

  • Thanks for your answer! I agree with you. In my previous experience, I faced this issue, changing the site a lot. Especially changing the URL structure messes things up greatly. So I stick with Wordpress -as default as possible- but I'm still wondering if doing this "development" in a deployed domain with different domain name, or should I just develop it offline? I think you choose the second option.
    – jeff
    May 20, 2014 at 10:02
  • I agree. Offline is what I recommend and do until I feel satisfied that the site, though not complete, is/would be pleasing and worth while.
    – closetnoc
    May 20, 2014 at 13:24

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