I noticed that <meta> tags in body only works with itemprop set, but I have a question. Do search engines read its content?

  • Which search engines? – unor May 12 '14 at 10:46
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    And which meta tag are you talking about? – Zistoloen May 12 '14 at 10:48
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    I think OP is talking about Rich Snippets. Take a look at schema.org for more info if that is what you are looking for. – Abu Nooh May 12 '14 at 12:57
  • You have to think of SEO in a least two parts; PageRank and SERPs. Rich Snippets have nothing to do with SiteRank and Page Rank, but effect SERPs where they can effect the SERP format/appearance and CTR. Other than that, it does not weigh keywords more or less. – closetnoc May 12 '14 at 16:44
  • <meta itemprop="priceRange" content="something here"> for example – Ignas Damunskis May 13 '14 at 7:08

Yes. This is referred to as "missing and implicit information".

Where the content you wish to mark up with microdata isn't displayed on page in such a way that you have existing markup on which to hang the microdata, you can attach it to <meta> elements instead.

A good example is VideoObject: a lot of the data you're providing, like duration or the preview image, aren't actually present in the page code.

This is documented on the Schema.org website here, and Google's support guide here. And you can test implementations based on this with Google's Structured Data Testing Tool.

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