My competitor is using Alexa to see what I am doing. I need to get stop Alexa from including my sites in their rankings. How can I do so?
Is it possible to deny access to any visitor with the Alexa toolbar and deny access to Alexa bot requests?
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When a user has the Alexa Toolbar installed, "Alexa" appears in the user agent string of the browser. You could deny those users access to your website using the following code in your .htaccess file:
BrowserMatchNoCase Alexa alexa_user_agent Order Deny,Allow Deny from env=alexa_user_agent
I wouldn't recommend doing this, it is going to inconvenience legitimate users to your website. Alexa doesn't provide sensitive data to your competitors. Only a rough estimation of how many visitors your site gets.