I am having an e-commerce site and current URL structure is like this:

  • www.example.com/category1 [Category landing page]
  • www.example.com/category1/sub-category [sub-category listing page]
  • www.example.com/category1/sub-category/product-name [Product Details page]

I am finding it difficult to identify from the URLs whether the URL is category landing page or a listing page or a product details page (primarily in Google Analytics). To solve this problem, I am thinking of adding qualifiers in the URL as follows:

  • www.example.com/category1/cat-land [Category landing page]
  • www.example.com/category1/sub-category/cat-list [sub-category listing page]
  • www.example.com/category1/sub-category/product-name/prod-details [Product Details page]

Original URLs would be redirected to new URLs using 301 permanent redirect.

Would this have any negative effect on existing SEO and Google ranking?

1 Answer 1


You currently have the most probably perfect URLs structure for users and SEO. Therefore, if I were you I won't change them.

It's totally logical to get a sub categories listing on an URL like www.example.com/category1. It's just like you most probably have categories listing on www.example.com.

If you prefer, you can add a / to all your URLs to get URLs like this:

  • www.example.com/category1/
  • www.example.com/category1/sub-category/
  • www.example.com/category1/sub-category/product-name/

In any way, in SEO and users points of view, remember more your URLs are short, more they're optimized. Indeed, if you add some characters in URLs, they are harder to remember for users and it attenuates the SEO weight of others keywords in URLs.

  • I need to identify whether the url is referring to category landing, category listing or a product details page. With current structure, it's difficult given I have about 300 sub-categories and 10,000+ products and hence want to change the URL to include the qualifier.
    – Mandar
    May 3, 2014 at 11:05
  • That way, you can create URL like this: www.example.com/category1/id/ but short as possible.
    – Zistoloen
    May 3, 2014 at 13:00
  • what would be the impact of using 301 redirect from old urls to new urls? loss of SEO?
    – Mandar
    May 5, 2014 at 4:28
  • With 301 redirects, you lose a little SEO value but in general, it's a good thing to apply them than nothing to do.
    – Zistoloen
    May 5, 2014 at 7:40

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