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I have some popups on my page that provide that can be opened by the user to get more information.

Should I track them as page view or as events? Whats the right way to go here?

  • What type of popup is it? Is it a lightbox or div that floats on top of the current page, or is it a new browser window? – Stephen Ostermiller May 9 '14 at 13:25
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If it is an actual popup, you track the 2 separately.

The event is the launching / opening of the popup.

Once it's loaded, track it as a pageview.

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