I've noticed LinkedIn search results include the location and job of the person being searched. I've understood using markup such as schema.org can create this but when viewing their source, it doesn't seem as if they're using that.

Are there other options?

  • Can you give us an example of what you see? What is the search query you are using?
    – closetnoc
    Apr 22, 2014 at 18:06
  • And in which search engine?
    – unor
    Apr 22, 2014 at 18:58

1 Answer 1


They're using microformats, specifically hCard and hCalendar. Along with RDFa and JSON-LD, this is an alternative to microdata.

See Google's Rich Snippet spec for people here, and here's my public LinkedIn page viewed with Google's structured data testing tool, showing a preview Rich Snippet and the extracted structured data.

  • The Schema.org microdata vocabulary is developed and maintained as a joint venture between Google, Bing, Yahoo and later Yandex, so of the available options I think it is the most likely to remain widely supported and stay current enough to be a useful vocabulary. The same is probably true for JSON-LD. It can be tricky to implement as documentation isn't great, so If you're having trouble with an implementation, please post in its own question.
    – GDVS
    Apr 23, 2014 at 7:58
  • hCard is basically the same thing as vCard, and the latter is what LinkedIn seem to be using in their code.
    – GDVS
    Apr 23, 2014 at 8:02

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