I am frequently finding sites that use reversed words in domain names and content. Just an example: www.elgoog.com or something like "Sincerely yours elgoog".
Does these word have value in SEO and SERP?
Is there any bonuses from them?
Does the search engines recognize them?
Where is the trick? Does their use really brings benefits or its just a placebo?
UPDATE - here are some examples:
http://lagug.typepad.com/ - this one is in Cyrillic