Keyword ending ccTLD domain names and SEO

Question

There is huge number of ccTLD top domain names that is available for registration.

This is country specific domains could be used for keyword ending domain. e.g assemb.ly, architectu.re, stud.io.... etc

I am just wondering how is SEO goes for that kind of domains?

The reason I am asking because the .com and .net domain names I want to register are not available so that is why currently I am researching the option of keyword ending domain but not sure if it is a good idea to use such kind of domain for global not country specific website.

In my case I am looking to .re domain name.

Or it is better to come up with different .com or .net domain name that is available instead of using keyword ending domain in case when .com or .net are not available?

What do you think?

UPDATE: here is article I came across but cant see .re domain in the list...

Would this Google Webmaster Tools trick really help to set ccTLD to target global:

Set a geographic target:

On the Webmaster Tools Home page, click the site you want. Click the gear icon , and then click Site Settings. In the Geographic target section, select the option you want.

?

UPDATE: Found a good discussion here on that topic and this article

Answer 1

Short answer. There is no SEO effect to domain names such as assemb.ly other than what we already know. All the other information you pointed to refers to geo-location and finding sites with particular target geo-locations.

The reason why these tricks are used is because it is memorable and cute. It is a marketing ploy de jour. In fact, it can be misleading because the search engine results page (SERP) may apply geo-location tactics to the result.

If you are doing business in a particular country, then using a ccTLD makes sense. Before any of you scream bloody murder, using a ccTLD is fine for other reasons too. But there will be a geo-location factor that you will always have to contend with. If you are more global in nature, then I recommend the traditional .com, .net, .org, etc. However, if you are say an Italian company and primarily sell within Italy and surrounding countries, then I would advise a ccTLD, e.g. .it.