My website's dreadful search performance has always been a mystery. It could just be short, concise content but I believe it's something bigger.
My site is a crowdsourced map - people contribute images and add a short description. I noticed though that the html of the description is not contained in any html tags. For example:
<!-- start report description -->
Welcome to Ushahidi. Please replace this report with a valid incident
The example description here is the sample report that comes with the platform that I use. It could be an oversight but surely the text "Welcome to Ushahidi. Please replace this report with a valid incident" should be in a
Most of the content on the website is made up of hundreds of pages with these short descriptions. But if they are not contained in any html tags will that impact things?
Attached is a screen shot of how Google Chrome's inspect element sees the html - simply as plain text.
Does having "HTML" of this nature impact search?