For the last month, 80% of my total traffic was coming from just one Town in the USA. Here are the attributes:

  1. It is one of the richest towns in California in USA which defies logic since I run a website for coupons.
  2. The bounce rate is not 100%. It is around 80%. I read on this forum and it talked about how the bounce rate should be very close to 100% if it is a bot.
  3. Almost 98% of visitors from this town show up as new visitors.
  4. Around 20% of this traffic shows up as coming from Stumble Upon with a Bounce Rate of 57%. The other 80% shows up as coming DIRECT to website. (Hardly unlikely since we just started the website).
  5. 50% of Visitors are using Chrome, 30% Firefox and 20% Safari.

Can anyone tell me how to check if all this traffic from one town is real or fake? I am concerned that DIRECT Traffic is highly unlikely since this is a very competitive market and we just got started.

  • If I may ask, what town or city are we talking about specifically?
    – user37204
    Commented Apr 9, 2014 at 7:48
  • 1
    Have you tried searching something like "a lot of traffic from TOWNNAME". You are probaly not the first.
    – Martijn
    Commented Apr 9, 2014 at 7:59
  • It is Beverly Hills..
    – user37677
    Commented Apr 9, 2014 at 8:07
  • 2
    StumbleUpon send tons of bots to your site once it's in their network. Whilst 20% of this traffic shows StumbleUpon as the referrer (this will only be from clicks on links) - a large majority of the rest of the Beverley Hills traffic will be SU bots.
    – zigojacko
    Commented Apr 9, 2014 at 8:14
  • Hi zigojacko: So it would be fair to say that the SU bots traffic is useless? Is there a way that i can filter it out in google analytics?
    – user37677
    Commented Apr 9, 2014 at 8:22

2 Answers 2


If it is natural, then no issues. But Bounce rate should not exceed 40% and above.

  • 2
    Acceptable bouncerate depends on the type of website you got, and it's genre. I have 50% for a webshop, which is pretty ok.
    – Martijn
    Commented Apr 15, 2014 at 7:14

Enable logging of your visitors in your site , and check whether they are coming from different ipaddress or same. If they are not from same IP then most probably they are genuine traffic

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