The past couple Facebook EdgeRank updates have penalized blatant advertisers & linkbait publishers like Upworthy, making it more difficult for many brand pages to get organic distribution. And it appears it will soon get even more difficult to achieve organic reach, especially for "brand" pages.
How does Facebook determine what pages are owned by brands, and which are owned by publishers of substantive content. Are pages manually reviewed and added to a whitelist? Or is it all algorithmically determined.
And is there anything a page manager can do to ensure his/her posts are viewed by Facebook as content and not an ad?