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If an Indiegogo link, such as this one, gets shared on G+, their G+ page is displayed in the post in the place where commonly the URL would be displayed.

I've tried looking analyzing the HTML, but came up empty handed: there's Twitter cards metadata, there's OpenGraph, there is a G+ button -- but I found nothing that links to Indiegogo's page, not even rel="publisher".

So, how does Indiegogo achieve this?

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I believe it's a combination of the page having a verified name and URL.

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  • Trying to post New York Times articles does not result in the same behavior, despite NYT also being verified. – Ivan Vučica Mar 4 '14 at 15:44

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