The info provided by Google is sparse https://support.google.com/analytics/answer/3379636?hl=en

I'm an EU citizen but am unsure if I should accept it. Currently it shouldn't affect my GA but I am wary of it as I have no idea what the significance of the agreement is.

  • What does it say? Google do not show it to those of us outside the EU. May 9, 2014 at 20:58
  • Why accept. No benefit and potential harm. If they start to force you, then that is another thing.
    – Daniel F
    Feb 13, 2015 at 5:07

1 Answer 1


Google was forced to show this when the EU regulators got very antsy about data protection and gave them a deadline to sort out how they use customer data and declare that usage.

ZDNet have a summary of the issue here and if you're really keen, you can read the whole ammendment here

  • 1
    What benefits do I gain if I sign it? Jul 19, 2015 at 9:06
  • You allow Google to store your data for longer and therefore get a personalised experience. Up to you whether you consider this to be enough of a benefit to agree to the Ts & Cs
    – FarhadD
    Jul 19, 2015 at 9:57

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.