I have read that Google Analytics supports click conversions (Tracking click conversions with Google Analytics). But I think I rather have conversions tracked within AdWords so I have a single source where I can monitor performance of specific campaigns.

So, is there a way for me to setup click conversions within AdWords, I could not find it here https://support.google.com/adwords/answer/2375435 or here https://support.google.com/adwords/answer/1722054

What I need specifically:

  1. be able to measure if a link with a specific class was clicked and of course assign that conversion to the campaign via which the user arrived
  2. only measure a conversion if a link was clicked by a user who came via one of my AdWords campaigns (so a user who would navigate directly to my site and clicked that link would not be tracked as a conversion


I do not have a landing page on which I can measure a conversion, since I'm an affiliate and don't sell the products myself, but redirect users to 3rd party publisher sites, I don't know whether a user actually buys the product. But I can get a pretty good indication of a conversion by measuring the click on a link that is directed to an external site. See how it works here: http://www.wonderweddings.com/weddingshop from this page and from any productdetail page the user can click to an external site. THAT is the click I want to set as a conversion.

1 Answer 1


So for 1, you would setup the landing page as the goal, not the link.

For 2, that's precisely what the adwords conversion does.

Go to Tools - Conversions - +conversion.

More info: https://support.google.com/adwords/answer/1722054?hl=en (The link you posted summarizes it pretty good.)

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service and acknowledge you have read our privacy policy.

Not the answer you're looking for? Browse other questions tagged or ask your own question.