I have been coming across this term "Absolute Unique user". I can not find this in Google (Classical) Analytics. The closest definition I could find is this.

Is this a newly added metric in Universal Analytics? If so how can I find out "Absolute Unique user" via Google Analytics?

How is different than "Unique Visitor"?

Also I found this but for the life of me, I can not find this report. Is it a paid thing?

1 Answer 1


Everything you need to know on this here...

Past study on how Google Analytics measure unique visitors.

Absolute Unique Visitors was removed from Google Analytics some time ago now...


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