I am currently using MixPanel to A/B test which of two different landing page images converts better. At the beginning of each hit to the page, I do

mixpanel.track('Main', {illustration_ab : '{{illustration_ab}}'});

Here illustration_ab contains the name of the image that was shown to the user. Then after gathering data, later on I can go look at the funnels and split by this variable to see which has higher conversion rate.

I just started wondering though, if someone converts but then comes back to the page later and gets assigned another illustration_ab, will that get the user's past conversion reattributed to fall under the different image?

enter image description here


Your Answer

By clicking “Post Your Answer”, you agree to our terms of service and acknowledge you have read our privacy policy.

Browse other questions tagged or ask your own question.