Do the statistics seen in Google Analytics influence how Alexa ranks a site? Or does each service have its own rankings?

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    I realize that this is a very basic question with a very obvious answer, but that is not a reason to use a down vote. When you use a down vote, you are also expected to leave a comment explaining your down vote. Jun 16, 2014 at 16:57

1 Answer 1


Google Analytics and Alexa have nothing to do with one another.

Alexa is a relatively meaningless metric which only shows an approximate traffic rank based on only users that have their browser toolbar/extension/site script installed. It can only measure statistics based on their own userbase so the real accuracy of Alexa ranking is considerably wayward.

More information on how Alexa works.


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