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A law firm has decided to launch multiple websites with the idea of using keywords in the URL (i.e.
businesslaw.com, etc. ) as well as one for their firm name. Even though the content for each site will be different depending on practice area, they will come from the same host/IP and will have some duplicate content (contact info, firm name, etc.) as well as layout. Will this be penalized by Google in terms of search rankings?