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I'm wondering if two ad clicks are equally valued, if one of them found the site from Google, and the other came from a referral link, would that affect the revenue paid?

How about with a direct visit?

  • The volume of traffic you would require to do this test ceterus paribus to determine this would be so high that you would stop bothering with this detail and keep counting the money in your bank instead!! – Prasad Ajinkya Jan 23 '14 at 6:11
  • @Prasad Hehe, seems legit. That's why I'm asking instead of testing :) – jeff Jan 23 '14 at 20:17
  • Its separately calculated for each ad impression AFAIK. – Prasad Ajinkya Jan 24 '14 at 11:13
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Ad clicks are definitely not equal in value. There are so many variables that can effect the cost-per-click (CPC).

Google answers why AdWords users get charged lower then their maximum CPC bids here.

The other main thing to consider is that Google uses a wide range of advertisers, so different ads will pay/cost different amounts.

  • Thanks for your answer ! May I ask this: is my adsense revenue is equal to (or a fraction of) the money that the relevant AdWords advertiser paid to Google ? – jeff Jan 23 '14 at 20:19
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    Log into your adsense account and go to this link - google.com/adsense/app#accountInformation (Account info page). Beside "Active products" you should see your revenue share percentages per Ad type - Search / Content / Video... – Analog Jan 23 '14 at 21:00

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