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Are tweets and Facebook shares/likes of posts with links to my site considered a link scheme? Especially when the tweeting and sharing of the link is encouraged with prizes?

Would this get me banned from Google? To be honest I am more interested in the awareness of the site from friends and do not need much traffic or traffic from Google itself. Still, I would not want to mess up the reputation of the site on the internet by being banned from Google!

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All links posted via Facebook shares or Twitter Tweets are rel="nofollow". So these links should have no impact on your rankings in Google (as well as other major search engines) regardless.

Google has extra information on what they consider a Link Scheme to be here - Google: Link schemes

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