I am building a website that advertises drink specials in my city of Rochester, NY. I just have a very basic website template up now. I was hoping to add Google AdSense advertisements, but I was just denied for having content related to drugs and drug paraphernalia.

When I read the official policy, Google stated that it was acceptable to have:

  • Sites that sell wine and champagne
  • Sites that sell equipment or provide information on how to distill or brew beer
  • Directories of pub locations

    but it was unacceptable to have

  • sites that primarily sell alcohol (beer, hard alcohol, or liqueurs) directly from their site.

My website does not sell alcohol, and I believe it is much more like a directory of pub locations. Does anyone have advice on how to get advertisements on the site, or is it a lost cause?

  • 1
    (Why is beer not OK while wine is OK, that blew my mind!) Commented Jan 15, 2014 at 21:21
  • Was Ad Serving Disabled to this site from an already created Adsense account or was this the site you used in the Adsense signup and approval process ? They can be particularly picky during the initial approval processes.
    – Analog
    Commented Jan 16, 2014 at 6:50
  • "I just have a very basic website template up now" could be part of the problem. They typically don't approve sites until they have sufficient content. I would recommend not applying until you have at least 30 to 50 pages on the site full of content. Commented Jan 16, 2014 at 15:37

1 Answer 1


You are not the only one to have this problem:

Reading through those Google Product Forums, it appears that initial applications are reviewed only by robots. The robots crawl your site and reject your application if keywords related to alcohol are present. There is no way to get a human to intervene on your behalf. Your only recourse is to remove those words from your site and try again.

At one point Dan B even says:

These kinds of sites are always tough...even if you do get approved, it'd be a constant mess of their automated bots flagging you for the same reasons you are rejected, getting disabled, appealing, MAYBE getting the account back, and all over again...I'd not recommend AdSense for a blog like this.

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