I have a website that ranks highly on Google for a particular page.
We have built a new website at its own domain, for example:
That makes the current website defunct.
However the new website is doing poorly on SEO at the moment and we don't want to take down the old website as it still attracts business even though the content is out of date.
We have thought about doing a 301 redirect from the old website to the new one so that any traffic picked up on Google will be taken to the new site.
Questions I have are:
- Will this take the old website off Google high rankings if it now redirects?
- Regardless of the first question, will this improve the rating of the new website?
- Is it better to keep the current website URL up and show some content with the option for the user to click through to new website?