I've read web analytics 2.0 from Avinash Kaushik and wondered how to create report on Cart Abandonment rate in Google Analytics. I want to create what Avinash describes as:
Cart Abandonment Rate (in percent terms) = [1 – (the total number of people who start checkout divided by the total number of add to cart clicks)].1
I thought of creating goal, but really? Goal is simple and this is not simple. Please someone point me in the right direction about how to do this.
I can find the total number of add to cart clicks from All pages standard report. I can also find the total number of people who start the checkout process from All pages standard report, but I am unsure how to retrieve these 2 numbers and create a rate in one report.