Let's say I create a page aaa.htm; after some time it gets removed in favor of bbb.htm.

At this point aaa.htm responds with a 301 redirect to bbb.htm.

Now again, after some more amount of time, I create a new aaa.htm file again that now responds with status 200.

Is this practice bad?

  • What do you intend to do with bbb? 301 it back to aaa? since this could cause problems. Dec 11, 2013 at 22:51
  • no i mean two different pages
    – user12370
    Dec 12, 2013 at 3:06

1 Answer 1


Google doesn't view 301 redirects as completely permanent. It re-crawls them periodically to check for cases like this.

If you publish a new page on a URL that used to redirect, Google will eventually find it and index it. The only drawback may be that they would find it faster on a fresh URL.

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