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I have a web application, and I want Google to identify it as a "web application". I've had a look at Rich Snippets, but there is just an option to "software application" which refers to a desktop application and not web application. Any idea of how to achieve this?

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Try schema.org metadata for WebApplication. It looks like that.

<body itemscope itemtype="http://schema.org/WebApplication">
  <h1 itemprop="name">YOUR_APP_NAME</h1>
  <meta itemprop="about" content="short_info_about_your_app" />
  <meta itemprop="browserRequirements" content="requires FileAPI support" />
  ...
</body>
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