Is there a general rule of thumb for authorship of company blog posts or articles?
Specifically, is there any possibility of hurting the search ranking of a website (or its blog posts) by not attributing them to a named individual? (I.e. just saying: "-By CompanyName" instead of "-By John Smith".)
I read about the ever-increasing importance of "Google Authorship" (attributing articles to authors with verified Google+ accounts, ideally with a photo) but I would much rather keep business and personal separate in that regard.
As far as I can see, associating an article with a Google+ account seems to increase the CTR (as people are generally more interested in reading an article when they can know what the author looks like) rather than the ranking itself.
Is it best-practice to always attribute articles/blog posts to named individuals, or can I safely continue to attribute authorship to a generic company name, without being concerned that search ranking of these articles could be penalized in some way?