I have a simple goal. It's a destination goal, so basically tracking people who come to a page, and sign up for a Eval, then reach the "thank you" page. This seems pretty standard.

The question to me is with the users that fail to convert, why is the /evaluations page showing in the red? Of 41 people who came to the /evaluations page (the only funnel step in this goal,) 35 show as on that page, 1 exited, and 5 completed.

Why and how are 35 showing on the /evaluations page?

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1 Answer 1


When a user submits incomplete or incorrect information, the server may return the /evaluations page for them again so that they can correct any mistakes. When this happens, the funnel shows them leaving the funnel on the /evaluations page.

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