There are many URL shortening services available on the net, any of which could shorten the URLs.
Can too many shortened URL trigger a penalty? Has anyone observed this?
P.S. I am analyzing a backlink profile for a website.
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Owl.li Is Ranking Above My Own Page! What To Do? Whooo To Blame?
- An owl.li URL is ranking in the first page on the SERPs
- Startupcity.org is not ranking as well as you'd think, as this is definitely an implied brand search.
They note that the problem was fixed when the URL shortener in question was changed to use 301 redirects rather than 302 redirects. It does however have the following advice:
You should ALWAYS internally link to the current version of your URLs. This makes your site faster, it prevents things from breaking in the future, and allows only external links/bookmarks to be passed through redirects.
Sometimes internal links pointing to pages which then 301 can send mixed signals. Sure enough, there's some of that happening on startupcity.org
so using a URL shortener for internal links wouldn't be a good idea. That would be "too much."