I'm trying to find where "Content Grouping" settings are located in Google Analytics.

In their docs they say:

  1. Click Admin at the top of any Analytics page.
  2. Use the menu in the View column to select the view you want.
  3. Click Content Grouping.

I can't find "Content Grouping" in my menu:

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I checked "Custom Channel Groupings" but it doesn't look similar to what is being described in the docs.

I am using ga.js tracking.

1 Answer 1


New features are rolled out incrementally, not all at once to all accounts (I'm looking at some 30 client accounts and they pretty much all show a slightly different feature set at the moment. Only one as content groupings (different country than the others, so this might be rolled out on a per-country basis)).

So you can't activate content groupings, they will appear at some point in the future when Google updates your account.

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