I've looked through Bing Webmaster Tools to see if there is a way I can fix this, but I haven't found anything.

Here is an example in the search results. The first link is the one in question.

enter image description here

  • 1
    Please include a screenshot, or copy the title, as search engine results (and your title) could change.
    – dan
    Nov 26, 2013 at 18:17
  • FWIW, for me Bing displays the ampersand correctly. Did you try some other sites? E.g., search for Simon & Garfunkel -- does it show the ampersand correctly for you?
    – unor
    Nov 27, 2013 at 15:27
  • I work for the company in question
    – Javalsu
    Nov 27, 2013 at 16:19
  • What do you mean? Does Bing show the ampersand for results about Simon & Garfunkel correctly for you?
    – unor
    Nov 27, 2013 at 16:38

1 Answer 1


That appears to be a bug in Bing, but there may be a work around.

The only way that Bing should show & to users is if the source code for your title's source code had &.

To be correct, the HTML for your title should read:

<title>Charles &amp; Colvard</title>

but it currently reads:

<title>Charles & Colvard</title>

Technically your title is not well formed HTML because ampersands should be escaped. This may be confusing Bing. Change the title of your page to escape the ampersand in the HTML source code:

  • It will still appear to users as "Charles & Colvard"
  • It might not confuse Bing anymore
  • 1
    I'll give it a try, I actually had most of the ampersands encoded, but changed them all after this was brought to my attention. Is there anyway for force bing to crawl the site again?
    – Javalsu
    Nov 26, 2013 at 19:20
  • 1
    The cached copy of your site that they have has it unencoded now. You can use fetch as bingbot in the bing webmaster tools to force them to grab it. Nov 26, 2013 at 19:45

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