I would like to set up search queries in Google Analytics to have stats of site searches, however it doesn't seem to show me any stats. This is what I have entered so far:


On my site, searching (or getting search results) can be done in a couple ways - simple and rewritten. Here are examples of that:



What do I need to enter into the fields to have my searches tracked correctly in Google Analytics?

1 Answer 1


It seems that Google Analytics only supports query string parameters for these fields. So, you should simply enter the value search (without an equals sign). It does not support regular expressions, or any other form of URL.

Personally, I would argue against using "pretty URLs" (e.g. "/search/mobile%20phone/date/1.html") for search queries. But, if you do want to use them, you can override the URL in the Javascript code:

ga('send', 'pageview', '/?search=mobile+phone');


You could of course place regular expressions here, and rewrite accordingly, but I will leave the implementation to you.


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