According to analytics, there were only 730 visits on the page. According to AdWords, there were about 1200 clicks on the ad.
How can I track what is going on? Shouldn't I have the same number of visits and clicks?
According to analytics, there were only 730 visits on the page. According to AdWords, there were about 1200 clicks on the ad.
How can I track what is going on? Shouldn't I have the same number of visits and clicks?
Sadly the nature of the beast is that they are never going to line up exactly the adword tracking looks to be server side, where as the google analytics you have on your site is reliant on people's browsers and javascript. But is is not all hopeless
If you are content you have done all of that, I would lodge a complaint with Google; I suspect there are bots that harvest contact info from adwords customers to try and sell SEO to; I have had a lot of phone calls that make me suspicious.