I have a service similar to the URL shortening service bit.ly. The link generation method is similar but the site is not. A user uses my site just like the mentioned bit.ly, but I offer a different kind of service for which I want to rank (on Google) for.

If I were to generate links such as: mysite.com/my-keywords/1Asdf34 would it be considered spammy or black hat?

The same for bit.ly would be: bit.ly/url-shortening-services/3k1dS4sd For bit.ly it would defeat the purpose, but URL length in my case does not have to be short.


1 Answer 1


IIRC when using a 301 this would have little effect for your site as you are passing the ranking to the page you are linking to. The amount of PageRank that dissipates through a 301 is currently identical to the amount of PageRank that dissipates through a link. Search Engine Land

I am unsure about a 302, but Moz states that you pass 0% link juice to the site on the end, but I don't know whether this dissipates or is conferred to the location http://mysite.com/my-keywords/1Asdf34.

  • Ok, i'm not really sure how does a redirect relate to what i'm asking / generating links to my site.
    – JJ_Jason
    Nov 13, 2013 at 1:18
  • 1
    @JJ_Jason you said your service is used like bit.ly: bit.ly redirects links. Nov 13, 2013 at 9:28
  • My link generation method is similar. There is no redirect, it's a direct link to my site.
    – JJ_Jason
    Nov 13, 2013 at 17:34
  • I see, I'll revise me answer in a bit. Nov 14, 2013 at 10:21

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