Right now I am using OpenX. But over the years it got more and more bloated. I barely use 10% of its functionality. What are the alternatives and what is it that makes them good?

I need:

  • image banners
  • html banners
  • stats on impressions and clicks
  • even distribution of booked impressions over the booked time (like max 10000 impressions per day for 10 days)
  • weekly stats per email (for admin and for customer)

Please list one ad server per answer for easier ranking...

3 Answers 3


How about Google DFP - it nearly meets all your requirements (except for sending weekly stats) and you don't have to worry about hosting, upgrades, etc.

Here's a quick tutorial to help you get started.

  • Looks pretty good. I guess I will have to play with it a little. Thanks. Nov 15, 2010 at 6:26

What about Google AdWords ?

  • That is an advertiser, not an ad server. Nov 14, 2010 at 20:23
  • No, people who buy ads on AdWords/AdSense are advertisers. AdWords is an ad network, which also makes them an ad server (they store and serve up ads). Nov 14, 2010 at 20:27
  • An ad server is a piece of software in the context of this question. Adsense would be an advertiser. I do not look for a company that serves ads. I thought the question makes that clear. Nov 14, 2010 at 23:21
  • Ever heard of SaaS? Nov 15, 2010 at 4:46

openX is very nice. I have used it in the past. openX

  • OpenX is what I use now, but I am looking for an alternative (as stated in my question)... Nov 15, 2010 at 18:31

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