I have a website that has two different Alexa rankings as follows:

1) The public ranking on Alexa siteinfo page of the website, that is the usual ranking page and it indicates a rank of 318,254 which they claim it is updated daily.

2) Another public and daily ranking of the same website but it is viewable using either the freely available list for Top 1,000,000 Sites in this page at the almost top right or using StatsCrop website and this ranking indicates a rank of 253,753.

Which one is more accurate? Why different daily rankings?

  • I would say that maybe StatsCrop is just storing a more dated rank? I've tested my website and there's also a similar difference. I stopped following our Alexa rank some time back, it's wildly inaccurate.
    – QFDev
    Commented Oct 21, 2013 at 9:45

1 Answer 1


StatsCorp uses Alexa and does not have the resources that Alexa have at their disposal, because of this you the data is lagged and just outdated. When checking something you should always check at the source at not a third party, your rankings are more accurate at Alexa than Statscorp

Alexa Who Cares Anyway?

With all this said Alexa is extremely unreliable and not a true estimate of how busy your site is.... it is a mere calculation of how many people are using their toolbar, since Toolbar usage varies from niche to niche its terribly unreliable and the only stats you should interest yourself is actual 'unique visitors.

  • Would you happen to know roughly the usage of the Alexa Toolbar per browser? Our website has particular high browser requirements and we've been actively encouraging users to adopt Chrome and FF for years. I'm wondering if most Alexa toolbars reside on old versions of IE? Is it even possible to run an Alexa toolbar on Chrome?
    – QFDev
    Commented Oct 21, 2013 at 9:49
  • 1
    Impossible to estimate, it varies from niche to niche, not only browser hence Alexa Rank is pointless and why should anyone care beats me because Actual Visitors is the only thing that matters, goals should be to increase 'actual foot flow' not Alexa rank.... Commented Oct 21, 2013 at 9:57
  • I agree, although I think people use Alexa to make comparisons with their competitors, as a standalone analytics tools it's useless.
    – QFDev
    Commented Oct 21, 2013 at 10:02
  • Those people have no idea how Alexa works ;) Commented Oct 21, 2013 at 10:03

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service and acknowledge you have read our privacy policy.

Not the answer you're looking for? Browse other questions tagged or ask your own question.