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Currently my site example.com is tracking sales from the UK.

Can I create another instance in Google Analytics in order to track all the users from Europe without creating a subdomain like example.com/eu

Is this possible?

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  • Technically example.com/eu is not a subdomain, it is path /eu on hostname example.com. A subdomain would have been eu.example.com
    – Patrick Mevzek
    Jul 26, 2018 at 22:35

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It sounds as though you are attempting to view purchases by origin country - Google Analytics provides this functionality with Advanced Segments so, unless you need to track "site.co.uk" or "site.eu" domains, your existing configuration should already have this information.

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The Advanced segments as Danlefree mentioned are the easiest method. It sounded from your question like you're wanting to separate them into a different profile, if for some reason that is the case you can do this by creating an additional profile and using the filter to filter out all visits that are not from Europe.

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