1

Is it bad to use [email protected] as the sender and receiver for bulk email newsletters? Would it be better to use, for example [email protected]. I realise there are many factors that effect the spam score but ceteris paribus would this have an effect? Would some spam filters give info@ a negative rating or should I not be to concerned about this?

Improve this question

1 Answer 1

Reset to default
1

Would it be better to use, for example [email protected]

Yes, using [email protected] would be a better choice. The reasons are:

  • As covered here, using the prefix newsletter is more descriptive and contextual - it helps convey the content of the message to the recipient, whereas info is too generic to convey anything.

  • Spammers often target generic [email protected] email addresses, adding it to the from address as well as to the list of to addresses, so when spam email gets rejected, sometimes the from address will end up in the spam complaint or blocked by ISP's and network servers.

Improve this answer
2
  • Thanks for your useful answer, I will stop using info@ for newsletters.
    – stemie
    Oct 9, 2013 at 6:47
  • No problem - something more descriptive might increase the number of opens as well.
    – dan ♦
    Oct 9, 2013 at 21:24

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service and acknowledge that you have read and understand our privacy policy and code of conduct.

Not the answer you're looking for? Browse other questions tagged or ask your own question.