With new Universal Analytics, every new referral value triggers a new session:

How excluding referral traffic affects your data

By default, a referral automatically triggers a new session. When you exclude a referral source, traffic that arrives to your site from the excluded domain doesn’t trigger a new session. If you want traffic arriving from a specific site to trigger a new session, don't include that domain in this table.

Source: https://support.google.com/analytics/answer/2795830

And then, there is this Referral Exclusion List to make some referrals not trigger it:

  1. Navigate to a property. If you're not in the settings screen, click Admin.
  2. Click Tracking Info then Referral Exclusion List.
  3. Enter the Domain.
  4. Click Apply to save.

However, I'm not able to find Referral Exclusion List in my Tracking Info. :( Here's a screenshot:

No Referral Exclusion List in Tracking Info od Google Analytics

What can be done about it? This effectively prevents me from tracking source of my conversions (payment is handled at external site).

(I even tried manually substituting TrackingCode/ to ReferralExclusionList/ in Admin dashboard URL, with no success.)

  • There is a Referral Exclusion List showing in my Universal Analytics under .JS Tracking Info. Try signing out, clearing your browser cache, and double-clicking on that menu item again. If that doesn't resolve it, then post a question in this forum.
    – dan
    Commented Sep 30, 2013 at 15:57
  • After some more thought, it might be that this option isn't available in your geographical location yet.
    – dan
    Commented Sep 30, 2013 at 16:38
  • 1
    @dan Clearing all of browser memory doesn't do any good. Even using a fresh browser in a VM doesn't. Thanks for the suggestion with Google product forum! I'll add a link to the question here, too.
    – Michal Rus
    Commented Sep 30, 2013 at 17:29
  • @dan It's fixed now, see my answer. :)
    – Michal Rus
    Commented Oct 1, 2013 at 10:36

1 Answer 1


Funny, maybe someone at Google is monitoring SX.

I'm seeing Referral Exclusion List (and other options, too) in .js Tracking Info now.

Whoever did this: big thanks!

  • I am hoping you might be able to help me out. I have a website that uses Google Authentication. And I have put the domain of the Google Authentication site in my Exclusion List. But all this do was change the referrer from "accounts.google.com" to "direct". Is there something else I need to do?
    – M Schenkel
    Commented Oct 10, 2014 at 17:29

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