I am having this problem for quite some time now: I have a WordPress website that is using Google's Custom Search Engine. I want to track what people/visitors are searching on in that Google CSE. Is that possible and how?

1 Answer 1


I want to track what people/visitors are searching on in that Google CSE. Is that possible and how?

Yes, it is possible using Site Search reports in Google Analytics:

  • The Site Search reports in Google Analytics provide data and metrics on how people use search on your site. If you already have a Google Analytics account (using the same Google Account you use for your search engine), we recommend that you configure these reports directly from the Custom Search control panel. The Site Search reports provide the following data:
    • Search usage: What did users search for on your site? Did they refine their searches? Where did they go after searching?
    • Trending terms: What are people searching for?
    • Pages: Which pages on your site have the most search usage?

Follow the instructions here to Configure Google Analytics Site Search. For the "query parameters" in step number 6 there, see the last step here: Install Google Analytics Site Search In 5 Steps

Alternatively, using a front-end search form as covered in this question, you could develop custom tracking suited to your specific needs.

  • Thanks for this! by the way what is google query parameter? because this is required when I am doing the setup. Sep 12, 2013 at 17:10
  • You're welcome! See step number 5 here
    – dan
    Sep 13, 2013 at 0:39
  • Hi. I'll check step 5. Accept means checking it right? sorry I am fairly new to this system. Sep 13, 2013 at 2:54
  • Yes, no worries. Thanks for feedback - I've updated the answer so others will know what to use for query parameters too. Welcome to the site by the way :-)
    – dan
    Sep 13, 2013 at 3:45

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