I have two websites, which I have been tracking with GA for 3-4 months now. In either of the site's reports, I have lots of queries shown in Traffic Sources -> Search Engine Optimization -> Queries window. However, all of the numbers shown in Clicks column are either 5 or 0. Do you think this is a bug ? Below are the screencaps for queries window for both of my sites' GA pages :

enter image description here The second site is more rich in content, and it has only one query which it shows 12 as the click number : enter image description here

Or did I really get 5 clicks for each of those queries, over 3 months ?

1 Answer 1


I've noticed the same. Google uses an approximate number. It only shows 0, 5, 12, 20 (not sure of the actual numbers) instead of the real number. If you check Webmaster Tools, you'll see the same. I only get 1200, 1600 or 2000 clicks, never anything in between.

  • Thanks for our answer Ivo! I was starting to freak out :) And wow, good numbers :)
    – jeff
    Sep 10, 2013 at 10:17
  • 1
    Those are for total clicks per day, not for single queries. I wanted to say that most of Google's numbers are approximates and use that as an example but somehow forgot to mention that. Sep 10, 2013 at 19:30

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service and acknowledge you have read our privacy policy.

Not the answer you're looking for? Browse other questions tagged or ask your own question.