When it comes to structured data, schema.org for products, is there a problem in having the same product with 2 different names in 2 different pages for layout reasons?

Example: Category page with many products. Objects appear in smaller divs that don't fit complete name vs product page totally dedicated to one product that fits all the information.

Category Page:

<span itemprop="name">Dell 30" Monitor</span>

Product Page:

<span itemprop="name">Dell UltraSharp 30" LCD Monitor</span>
  • Did you set the url property that all Thing's have?
    – Brendon
    Aug 29, 2013 at 16:37
  • @Brendon If you mean itemprop="url", yes I have Aug 29, 2013 at 17:07
  • In that case, I don't think there would be a problem, since you have tied the two products together. I couldn't be certain though wrt SEO, etc.
    – Brendon
    Aug 29, 2013 at 17:36
  • Can you put the full product name in the DIV, but truncate it with CSS or Javascript to make it fit. That would solve both your problems. I suspect that Google would be unsure of which name to use, because they're getting conflicting information. Aug 29, 2013 at 19:13
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    @guisasso have you seen any examples in the wild of product meta data being used on category pages? I remember thinking about doing that about a year ago, but I can swear I came across a reason why it was a bad idea. Sorry that I can't remember my source. Aug 30, 2013 at 3:58

1 Answer 1


From the Schema.org perspective, it’s fine. But how consumers handle it is a different matter.

If it’s only about displaying the shorter name, you could use a meta element to provide the actual/long product name:

<span>Dell 30" Monitor</span>
<meta itemprop="name" content='Dell UltraSharp 30" LCD Monitor' />

You could even provide multiple name properties, if you think that’s useful (how consumers interpret this is, again, up to them):

<span itemprop="name">Dell 30" Monitor</span>
<meta itemprop="name" content='Dell UltraSharp 30" LCD Monitor' />
  • Although that wasn't the question, your answer offers a great alternative and it is likely to be the route I'll be following. Thanks. Nov 5, 2013 at 14:58

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